About Miss Preux


Who we are
Miss Preux is an online fashion boutique for busy women who are overwhelmed by new trends and want to shop responsibly. We deliver stylish current and classy fashion to suit your personal style. Our collection, sourced from affordable premium brands in Europe, UK and Australia, gives you the freedom to dress chic and express yourself.

Born in the inner suburbs of Melbourne, Australia, Miss Preux inspires confidence in women to dress chic timeless styles everyday from work to evening. Miss Preux is renowned for quality and classy trans-seasonal clothes you can wear over and over. Our range of over 500 styles has something for everyone - dresses, tops, pants, knits, lingerie and accessories.

Miss Preux’s website is designed for quick and easy shopping packed with latest and classy outfits, inspiring shoots, sneak peeks of new arrivals, and must-have outfits for any occasion. For new styles and styling tips, check Miss Preux on Facebook, Insta, TikTok and Pinterest.

Our purpose and mission
Our purpose is to inspire confidence and give women the freedom to dress chic, experiment and express themselves. We are on a mission to become Australia's unique alternative for responsible fashion made to last.

Our strategy
We will deliver our 10 year roadmap under 3 pillars:

  1. Grow and extend our assortment choice for petite and curvy sizes, focusing on changing needs of our customers through their life stages.
  2. Deliver a world class shopping experience by investing in capability that enhances our website to show quality, real look and feel of our products.
  3. Be a good global citizen through sustainable and community actions. We understand there is no quick solution to making a positive impact hence we are transparent about where we are at. Our sustainability and community roadmap focuses on our product, our planet, our customers, our partners and the community. We remain accountable and through continuous improvement and innovation aim to deliver:
    1. By end of 2023 use recycled packaging; by 2025 sustainably source 50% of our products; and by 2030 sustainably source 100% products.
    2. By end of 2023 partner with Fitted for Work charities that help women experiencing challenges get appropriate clothes for interviews.
    3. By end of 2023 establish Project Prom to provide free dresses to girls who cannot afford that special dress for their event.

Our core values
At the heart of Miss Preux these simple values are embodied:

  • Dress chic and make women look beautiful and feel confident.
  • Have fun growing together with Miss Preux.
  • Respect each other no matter your looks or where you are from. Let's be honest, most women are a combination of several body types, and we try our best to help you find pieces that flatter you. Through our diverse pool of talented models, we promote a healthy body image and do not digitally alter their appearance.

    We invite you to engage and journey with us via customerservice@misspreux.com.au